The key to any successful marketing campaign is reaching the target audience, grabbing their attention, making it memorable, and influencing the desired action. The same is true for mobile billboards, although there are some things you have to consider doing a bit differently than you might with other forms of advertising.
- Reaching Target Audience– Obviously, a mobile billboard truck can only travel so many miles in a day, so you’re going to need to tighten up your target audience more than you would with a television spot, magazine ad, or direct mail piece. That is actually a positive! Study the demographics of your area to determine the neighborhoods where your ideal customer lives, works, or goes for entertainment. The good news is that mobile billboards can go places that might be underutilized by other advertising methods.
- Grabbing Attention– A common mistake is making mobile billboards either too plain or too “busy”. You want it to grab the eye, while still staying true to your brand so it will be recognizable as your company.
- Make it Memorable– There is a big difference between keeping a message simple and making it memorable. While a simple message is the easiest to convey and understand, it won’t do you any good if the viewer doesn’t remember what the message said. Get the visual across so it plants the seed, so to speak, and watch it grow!
- Influence Desired Action– Be sure you know what you want to achieve and have a strong call-to-action so your mobile billboards do not confuse viewers as to what they should do next.
At Ad Runner, we have one more tip about mobile billboards – be sure you work with a company like ours that delivers high-quality printing services. Not everyone can create large-format printing without sacrificing the quality of the images.