Here at Ad Runner, our goal is to help you promote your business, and one of the primary ways we do that is by providing mobile billboard services. If you already have one or more mobile billboard trucks, or are interested in getting some for your business, keep reading to learn a few strategies for how to maximize their effectiveness and get the most out of this form of advertising.
- Keep It Dynamic. One way to maximize the effectiveness of your mobile billboard truck is to keep the display dynamic. The human brain is very good at recognizing patterns in visual data, and when that data stays the same for too long, the brain will simply cease to notice it. The way to combat this effect is to change things up–mobile billboards already have an advantage here, as they aren’t stuck in the same place, and therefore, remain interesting to the brain longer than stationery ads, but you can take this further and change up the displays on your vehicles from time to time or make each truck in your fleet slightly different for even more novelty and variety.
- Challenge Your Competition. Another way to use your mobile billboard truck effectively is to use it to challenge your competitors. If you have a competitor nearby, you can park your truck close to their location, so customers are presented with an alternative option and will consider seeking out your brand when they need that type of product or service again.
- Create Events. A third strategy for using your mobile billboard trucks effectively is to host promotional events. For example, you could hand out free product samples from the truck or host an event with outdoor games. These types of events are a great way to generate buzz and keep people excited about your brand.