While any business benefits from utilizing as many marketing methods as possible, some types have a different challenge in front of them. They don’t offer products or services that are considered “consumables” – in other words, things you’d need regularly. Instead, they do things you might need only one or two times in a lifetime so their focus is on getting new customers more than repeat ones.
If you have one of these types of businesses, a vehicle wrap on your service vehicles can be an important tool in your arsenal. A vehicle wrap gets your name visible to the tune of roughly 70,000 impressions per day, according to the Outdoor Advertising Association of America. If you have several vehicles going around town making sales calls, follow up calls, and even heading to lunch breaks, you can easily double or triple that exposure – or more!
People have plenty of ways to get around other advertising methods. They can ignore commercials thanks to technological advances. They trash fliers and delete emails without even looking at them. They barely notice large billboards on the side of the road. But, when they are sitting in traffic, you have a captive audience that a vehicle wrap will be difficult to ignore or miss.
A vehicle wrap is good for any kind of business. Whether you put on one roof for a customer every 20 years or you fix their plumbing on a more regular basis, the benefit of a quality vehicle wrap makes it well worth the investment. They are very versatile and easy enough to remove and replace should you want to change your message, telephone number, add a location, or make other changes. As an added bonus, a vehicle wrap helps protect the paint on your fleet from sun and weather.
If you would like to know more about the process of getting a vehicle wrap, don’t hesitate to contact us at Ad Runner. We’ll help you get noticed in your community, driving up your sales and profitability. Call today to learn more about how you can stand out in the crowd.