Why do people come to your restaurant? Because they are hungry! While more is involved into why they’d choose you over someone else, the key component to their decision is that they are hungry and want that need satisfied. As a restaurant, anything you can do to tempt their appetite is going to boost business. A mobile billboard truck traveling at rush hour spurring people on with images of your specialty dishes and mouthwatering cuisine can’t help but plant the seed that gets you a visitor.
Even if they don’t immediately head over to your restaurant, there is a good chance it will stick in their mind and they’ll show up eventually. Plus, the more often they see that mobile billboard truck, the more curious they’ll become until they simply can’t help themselves.
The use of a mobile billboard truck falls in line with what is called top-of-mind marketing. This refers to getting your message to your target audience as often as possible until you are the one they think of for your particular industry. In this case, a person has seen your name repeatedly and the image resurfaces naturally when their appetite is guiding them to make a decision for their next meal.
If you would like to know more about how a mobile billboard truck is something your restaurant should consider in your marketing plan to boost business, give us a call at Ad Runner. We have seen many businesses increase top-of-mind exposure in our nearly 15 years in business and we’re happy to help you experience this for yourself. Let us help you get more “reserved” signs on your tables! Call today to learn more.