When it comes to marketing, your options are practically endless! In order to get your message out to your target audience, it helps to have a few different methods of advertising out there for maximum exposure. Some of the most effective methods of advertising are also the ones that have the most exposure, including banners and signs. In order to market effectively with banners and signs, you’ll need to make sure your banners and signs have a few key details:
- They need to be readable. You would be surprised at how quickly a poor design can kill your advertising message! If your potential customers cannot see your banners and signs, or worse, can’t figure out your message due to a poor font choice, your advertisement will be lost in the confusion.
- Your message needs to be instantly clear. With banners and signs, people will glance at them for only a moment or two. This means that your message needs to be quick, concise, and able to be recognized and understood almost immediately.
- Large enough to read from a distance. Banners and signs can give your audience access to your product information from a distance, but the information has to be readable! Driving past a banner or sign with information you are interested in, but not being able to see the address, phone or other crucial details, is a lost opportunity.
If you would like to learn more about how to effectively use banners and signs in your marketing platform, talk to us at Ad Runner today.