Our goal here at Ad Runner is to help entrepreneurs like you promote your business more effectively, and to do that, we offer a variety of printing services. We can create anything from mobile billboards and vehicle wraps to more traditional banners and signs, and we have the right experience to help you fine-tune your designs in order to get the best possible results. In this article, we’ll go over a few tips on how to design more effective banners and signs, so you can consider what’s best for your business and brand.
- Keep the Message Simple. In our experience, one of the most common places that banner and sign creation goes wrong is in the messaging. If there is too much text on your signage, viewers are likely to disengage, and if the text is confusing or unclear, the signs are unlikely to do your business much good. It’s best to keep the message of your banners and signs simple and clear, and always be sure to include a direct call to action.
- Choose Colors Carefully. Another tip for making your banners and signs more effective is to consider your color options carefully. You want your signage to stand out from its surroundings, so it’s best to include a color that contrasts with the colors of the environment, but you also want to showcase your brand identity. Our team can help you select the perfect color palette to balance these competing needs and make your signage as effective as possible.
- Make Sure It’s Readable. Lastly, make sure that your banners and signs are clear and readable from a distance. Color selection, as we discussed, is important here, but so is font selection and brand imagery. Our team will make sure that your signage looks excellent from any distance and that your message gets across even from far away.